First, we did an audit of the business to identify whatever gaps were there and then built a solution tailor-made to fit. Through our local solution, we obtained a great 278% rise in phone calls and a 597% increase in store walk-ins for them, generating more revenue.
Being a revenue-driven agency, we believe that SEO should sell results.
Our Local Business Growth Solution is designed to enhance your local presence, increase phone calls, store walk-ins and drive revenue for your business.
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Family Pride Plumbing, a trusted name in the local plumbing industry, was struggling to attract new customers and generate consistent business from its surrounding community. Recognizing the need for a robust online presence, Family Pride Plumbing turned to our team for assistance. Here’s the story of how we transformed their digital footprint and helped them thrive.
Family Pride Plumbing had a minimal online presence, an under-optimized website, and a Google My Business (GMB) profile that wasn’t reaching its full potential. Their primary challenges were:
We had to do an initial audit to figure out what improvements needs to be done. To do an audit we used “SE Ranking”, then, we did a competitor research and also run audit for the competitors and compared the clients report with the client report to understand the loopholes and scope of improvement.
After measuring 17 factors of the audit, and keeping in mind the client’s challenges, we were convinced that our “Local Business Growth Solution” would best suit the client needs as it completely aligned with the challenges and objective.
Phase 1: Website Improvements
Upon checking Google Analytics, we saw that the client was getting regular traffic to the website, although the quality of traffic wasn’t that great, but it was good enough to bring sales for the client if it was optimised properly. We ran it through Hotjar (Heatmap Tool), to understand customer interaction and what users do when they visit the website.
After running the heatmap , we figured out the errors and focused on fixing some key areas of the website. We added important contact details so that customers could easily reach out to the business. Design and layout changes were made in accordance to users and viewers, for a better experience.
Besides updating the website, we made sure their business listing was properly set up on Google Maps and was connected to the website, and ensuring it was optimised as per industrial standards. These were very vital as they would have given customers easier ways of finding and contacting the business.
While these were quite basic steps, they actually helped us convert those traffic into sales.
Phase 2: Keyword Research and GMB Optimisation
First, we had considered running some paid ads to bring in qualified leads quickly. Then, with consideration of the limited budget on the client’s side, we changed our strategy.
We completely shifted our focus on Local SEO and thus, did a Keyword research, to get more visibility in their local area. We wanted to drive more relevant search traffic, and generate qualified leads for them. So we optimised the Google My Business Profile (Google Map listing), by adding/optimising the following things:
We focused on improving the client’s Google listing so that it appeared at the top when people searched for specific keywords related to their services. For example, we targeted phrases like “Plumbers near Lake Elsinore CA” and “Leak detection repair services near me.”
After optimising it for relevant keywords, we then continued with link building by doing citations and backlinks from high authority sites, by doing so, the number of qualified calls that the client received were increased, without compromising on their budget.
By doing this, we aimed to make their business more visible to people who are actively looking for these services in their area. This increased visibility helped attract more potential customers who were likely to generate revenue for the client.
Phase 3: Targeting Multiple Cities
After six months of following our strategy, we saw amazing results. The client saw their revenue increased by 690%. Configuring that this had been successful, we knew it was time to sort out another challenge: the client targeting many cities.
Seeing the great results from our Local SEO Growth Solution work, the client had enough confidence to expand their marketing budget, which then allowed us to be more aggressive. We created special pages on their website for different locations they wanted to target. Each page was tailored to include local search terms that potential customers would use when looking for their services in those areas.
We did specific landing pages on the website, focusing on different locations the client wanted to target.
This new strategy paid off incredibly well. On combining our marketing techniques put us in a position to specifically boost their visibility.The client’s phone calls went up 7000%, showing just how powerful our combined approach was. The client was very happy about the growth and the ability to reach more customers living in multiple cities and how well our strategy was working to reach more customers in the areas they wanted to serve.
Our Local Business Growth Solution helped Family Pride Plumbing take on those business challenges by improving their local visibility and online reputation. This involved the use of targeted advertising and a robust local SEO strategy to deliver results. Not only did they see an important increase in search engine ranking but also more clicks from prospective customers, key drivers for the growth and success of the business.
The transformation of Family Pride Plumbing from struggling to thriving is what really testifies to the power of an effective digital strategy. We have grown their business impressively through optimization of online presence, works in local SEO, and potential spot targeting. It was through this robust approach that they established a concrete presence in the competitive local plumbing market.
Our Local Business Growth Solution employs advanced local SEO techniques to optimize your online presence. This includes enhancing your Google My Business profile, optimizing local listings, and implementing relevant keywords and content strategies to improve your ranking in local search results and on Google Maps. By improving your visibility, potential customers can easily find your business when searching for services you offer.
Google My Business is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. It's important because it helps local businesses appear in local search results, making it easier for potential customers to find and contact them. An optimized GMB profile can significantly increase visibility and drive more foot traffic, phone calls, and inquiries.
Managing online reputation involves several key steps:
Optimizing a GMB profile ensures that the business appears accurately and prominently in local search results and on Google Maps. It enhances the business's visibility, helps attract local customers, encourages positive reviews, and ultimately increases foot traffic, phone calls, and revenue.
Citations are mentions of a business's name, address, and phone number (NAP) on other websites and online directories. They help in local SEO by improving the business's credibility and visibility in local search results. Consistent and accurate citations across multiple platforms can boost a business's rankings on Google and other search engines.
Regular updates to the GMB profile and local listings keep the business information current and engaging for customers. It shows that the business is active and responsive, which can attract more customers. Frequent updates with new posts, photos, and responses to reviews can also improve the profile's visibility and ranking.
Geo-targeting involves displaying ads to users based on their geographic location. In local advertising, this ensures that ads are shown to potential customers within a specific area, such as a city or neighborhood. This targeted approach increases the relevance of the ads and helps attract local customers who are more likely to use the business's services.
A chatbot on a business website provides 24/7 customer service, answering inquiries, and assisting with bookings or appointments. It enhances the user experience by offering immediate responses, which can lead to higher customer satisfaction and increased conversions. Chatbots also help reduce the workload on human staff by handling routine inquiries.
Targeted local advertising campaigns are designed to reach your specific local audience. This involves:
The timeline for seeing results can vary based on several factors, including the current state of your online presence, the competitiveness of your local market, and the specific strategies implemented. Typically, improvements in local search visibility and increased phone calls and walk-ins can be observed within a few months. However, for sustained and long-term growth, ongoing efforts and optimizations are essential.
Strategies to attract customers from surrounding areas include expanding the focus of local SEO efforts to include nearby locations, creating location-specific content, and using geo-targeted PPC campaigns. Regular updates and posts on the GMB profile can also highlight the business’s services in nearby areas, encouraging customers from those locations to visit or contact the business.
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