Is your website getting less traffic even though it has an optimum web design? SEO (Search Engine Optimization) would definitely be the solution to that problem. You might worry that adjusting to what SEO needs to rank on search engines might affect the aesthetic of your website. In fact, many businesses think redesigning their website won’t impact SEO at all, but guess what? It does.
Landing page is a separate web-page created specifically for advertising or marketing campaigns. It is a page that users “land on’’ or see after clicking an ad or an email link. Ideally, this page should not be accessible from your website. So, traffic for your landing page comes only from the links you provide on various places on the internet, such as Ads.
Wondering how to protect your brand from the impact of this global pandemic? Take a thorough look at your all-round activity during the crisis and figure out how likely you are in making it through this storm. In this piece, we will be talking about the ABCs of brand management during a crisis situation.