Ever wondered how to use LinkedIn's InMail to connect with potential clients, partners, or job candidates? InMail is a key tool for networking, but do you know how it works? Learn the secrets of LinkedIn InMail to boost your business relationships.
While InMail has its perks, it's key to know its limits and how to use it well. Next, we'll dive into tips for writing InMail messages that really work.
Knowing about linkedin inmail pricing and inmail credit system helps you manage your outreach and networking well on LinkedIn.
By using these best practices for using linkedin inmail, you can send inmail outreach that really connects with your audience. This approach helps you make valuable connections on LinkedIn.
Key Takeaways
- Understand the different types of LinkedIn InMail and how they work
- Explore the benefits of using LinkedIn InMail to expand your professional network
- Learn best practices for crafting effective InMail messages that get responses
- Discover strategies to optimize your InMail outreach and track performance
- Differentiate between InMail, connection requests, messages, and emails on LinkedIn
What is LinkedIn InMail?
LinkedIn InMail lets you send messages to other LinkedIn members, even if you're not connected. It's a premium feature that helps you network and find business opportunities. You can send personalized messages to potential clients, partners, or job candidates.Paid InMails
Paid InMails are for users with LinkedIn Premium, Sales Navigator, or Recruiter accounts. These accounts give you a monthly number of InMail credits. You can use these to message any LinkedIn member, no matter your connection status.Free InMails
LinkedIn also gives free InMails to users. You can send these to members who have turned on the "Open Profile" feature. This lets anyone with a Premium account message them without using up their InMail credits.Sponsored InMails
Sponsored InMails, or Message Ads, are a form of LinkedIn advertising. They let you send targeted messages to specific LinkedIn users in a paid campaign. The recipient can't reply directly, but it's a good way to reach your audience and boost engagement.| Type of InMail | Description |
|---|---|
| Paid InMails | Available with LinkedIn Premium, Sales Navigator, or Recruiter accounts, with a monthly allotment of credits. |
| Free InMails | Can be sent to LinkedIn members who have enabled the "Open Profile" feature, allowing anyone with a Premium account to message them for free. |
| Sponsored InMails | Also known as Message Ads, these are targeted messages sent as part of a paid LinkedIn advertising campaign, where the recipient cannot directly reply. |
"LinkedIn InMail is a powerful tool for reaching out to potential connections and growing your professional network."
Why Use LinkedIn InMail?
If you want to find new customers and grow your network, LinkedIn InMail is a great choice. It's better than cold calls or emails. You can connect with people in a personal and effective way through LinkedIn's huge professional network. LinkedIn InMail has a big advantage with its high open and response rates. In fact, LinkedIn says InMails are 2.6 times more effective than other ways to reach out. Plus, InMail credits are given back if the person answers within 90 days, encouraging people to reply to your messages. LinkedIn InMail lets you contact anyone on LinkedIn, even if you're not friends with them. This means you can reach more people and find new prospects. The platform also gives you analytics and insights to see how your messages are doing. This helps you make your outreach better. Choosing InMail over cold outreach is easy. Using LinkedIn's network and InMail's special features helps you build stronger relationships, get more leads, and succeed in business."LinkedIn InMail is a game-changer for my business. The higher open and response rates, coupled with the ability to reach new prospects, have been instrumental in driving our growth.- Jane Doe, Founder and CEO, Macro Webber
How to Send an InMail on LinkedIn
Sending an InMail on LinkedIn is a great way to connect with professionals and find new business opportunities. It's easy to do, whether you have a LinkedIn Premium, Sales Navigator, or Recruiter account. Let's look at how to send an InMail on LinkedIn.Send InMails With LinkedIn Premium
If you have a LinkedIn Premium account, you get a certain number of InMail credits each month. To send an InMail, go to the profile of the person you want to contact and click the "Message" button. This opens the InMail window, where you can write a personalized message within the limit.Send InMails With LinkedIn Sales Navigator
LinkedIn Sales Navigator gives you more InMail credits each month, plus advanced search and lead management tools. Sending an InMail is similar to Premium accounts, but you get more detailed info to make your outreach better.Send InMails With LinkedIn Recruiter
LinkedIn Recruiter accounts offer powerful InMail features. Recruiters can use their InMail credits to connect with potential candidates, see detailed profiles, and make hiring easier. The way you write your InMail is the same, but Recruiter users get extra tools to improve their outreach. No matter your LinkedIn account type, the secret to great InMail is a personalized, brief message that grabs attention and shows the value you offer. Knowing the different InMail options helps you use this LinkedIn feature to meet your business goals.3 Facts About InMails
As a pro on LinkedIn, knowing about the InMail feature is key. It's a great way to connect with others, but remember, it has some limits. Here are three important things about LinkedIn InMail you should know.You Can't Send Follow-up Messages
One big limit of LinkedIn InMail is you can't send follow-ups. After you send an InMail, you must wait for a reply before you can talk more. This can be tough if you don't get a response right away, as you can't try to reach out again.InMails That Get Replies Are Refunded
But here's the good news: if someone replies to your LinkedIn InMail, you'll get your credits back. This can help make up for the cost of using InMail, especially if many people answer you. Just remember, if no one replies, you'll still lose credits.Subject Lines and Messages Are Limited
LinkedIn InMail also has limits on what you can write. The subject line can only be 200 characters, and the message can be up to 2,000 characters. So, you need to be clear and direct in your messages. Try not to write too much and focus on making a strong point. Knowing these facts about LinkedIn InMail can help you use it better. Always make your messages personal, don't send them on weekends, and make sure you're offering something valuable to the other person.How to Write Converting InMails
Crafting effective LinkedIn InMails is an art form. To make sure your outreach connects with your audience and sparks meaningful engagement, follow these tips and best practices:Write Short Subject Lines
Get attention with a brief, engaging subject line. Aim for 5-7 words that highlight your value. Skip click-bait and focus on being clear.Write Short Messages
Keep it brief with InMail. Aim for 3-4 short paragraphs. Explain who you are, how you can help, and what action to take. Long messages often go unread.Personalize Your Messages
Do your homework on each recipient. Craft a message that shows you get their unique needs and challenges. Mention shared connections or common interests to build a connection.Don't Send Messages on Friday or Saturday
Timing matters. Skip sending InMails on Fridays and Saturdays when people are less likely to be on LinkedIn. Weekdays are best for visibility and responses.| Tips for Writing Effective InMail | Best Practices for InMail |
|---|---|
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"The key to writing effective InMails is to strike the right balance between personalization and brevity. Grab attention, convey value, and make it easy for recipients to respond."-Macro Webber, Founder of Macro Webber
How Does InMail Work on LinkedIn?
When you send an InMail on LinkedIn, it goes straight to the recipient's inbox. This ensures they see your message. Unlike regular messages, InMail can't be easily missed. InMail lets you connect with people outside your network. This broadens your reach and opens up new opportunities. LinkedIn's InMail has some special features:- Delivery and Notifications: Your InMail goes right to the recipient's inbox and they get an email about it too. This means your message is more likely to be seen and replied to.
- Reaching Beyond Connections: You can send InMails to people who aren't your connections. This lets you meet new potential partners or collaborators.
- InMail Analytics: LinkedIn gives you detailed stats on your InMail. You can see how many were delivered, opened, and replied to. This helps you make your InMail better.
LinkedIn InMails vs Connection Requests, Messages, and Emails
InMail on LinkedIn has many benefits over other ways to reach out. It lets you send messages to people not in your network, reaching more people. Also, InMails often get more opens and replies than cold emails, making them better for finding new connections and networking. InMail is great for reaching people outside your network. This is super useful for meeting potential clients, partners, or influencers in your field. You can connect with them without needing a mutual friend. InMail also gets more replies than regular emails. Macro Webber says InMails open at a 45% rate and get a 30% response rate. Emails usually open at 20-30% and get 5-10% replies. This means more people are likely to engage with your messages.| Outreach Method | Average Open Rate | Average Response Rate |
|---|---|---|
| InMail | 45% | 30% |
| 20-30% | 5-10% | |
| LinkedIn Connection Request | N/A | 20-30% |
| LinkedIn Message | N/A | 25-35% |
3 LinkedIn InMail Templates
Writing effective LinkedIn InMail is key to reaching out to potential clients, partners, or industry pros. Here are three InMail templates that work well:Template 1: Introductory InMail
Subject: Connecting on LinkedIn Hello [Recipient's Name], I'm [Your Name], a [Your Title] at Macro Webber. We focus on [Brief Company Description]. Your LinkedIn profile caught my eye because of your [Relevant Industry/Expertise] experience. I'd love to connect and learn more about your work. Macro Webber might help with your [Relevant Goals or Pain Points]. Would a quick 15-minute call this week work for discussing how we can collaborate? I look forward to hearing from you. Best regards, [Your Name] [Your Title], Macro Webber [Phone Number] [Email Address]Template 2: Outreach for Networking
Subject: Connecting on LinkedIn Hi [Recipient's Name], Your LinkedIn profile impressed me with your work in [Relevant Industry]. As a [Relevant Industry] pro, I'd love to connect and see how we can support each other's goals. Would a brief call or coffee meeting be good for us? I'm eager to grow my network and learn from leaders like you. Let me know when you're free, and I'll fit it into my schedule. Best regards, [Your Name] [Your Title], Macro Webber [Phone Number] [Email Address]Template 3: Referral-Based InMail
Subject: Connecting on LinkedIn Hi [Recipient's Name], [Mutual Connection's Name] suggested I contact you, thinking we could work well together. As Macro Webber's [Your Title], I'm always looking to connect with pros in [Relevant Industry]. I'd love to learn more about your work and see if we can collaborate. Would a quick 15-minute call this week be good? I'm excited to connect and see how we can work together. Best regards, [Your Name] [Your Title], Macro Webber [Phone Number] [Email Address] Remember, the key to successful LinkedIn InMail is to personalize your messages. Highlight your relevant experience and focus on how you can add value. Using these templates as a starting point will help you craft messages that grab your target audience's attention.InMail Pricing and Credits
When looking at linkedin inmail pricing, the inmail credit system is key. People with a LinkedIn Premium, Sales Navigator, or Recruiter account get a set number of inmail credits each month. This depends on their subscription. The amount of inmail credits you get varies with your LinkedIn plan. For example, Premium Career users get 15 InMail credits a month. Premium Business and Sales Navigator users get 30. Recruiters can get up to 150 InMail credits a month. If you need more inmail credits, you can buy them on LinkedIn. Extra credits start at $10 for 10 credits. This makes it easy to get what you need for your networking.| LinkedIn Plan | InMail Credits per Month | Cost per Additional Credit |
|---|---|---|
| Premium Career | 15 | $0.80 |
| Premium Business | 30 | $0.80 |
| Sales Navigator | 30 | $0.80 |
| Recruiter | 150 | $0.80 |
InMail Best Practices
To make the most of your LinkedIn InMail, follow some key best practices. These tips will help you use LinkedIn's premium messaging feature well. They cover inmail outreach, inmail etiquette, and best practices for using linkedin inmail.- Personalize your messages: Make each InMail fit the recipient's interests and goals. Show you've taken the time to understand their needs and how you can help.
- Keep it concise: LinkedIn users are busy, so keep your subject lines and messages short. Focus on the main points and avoid long, detailed texts.
- Time your outreach well: Don't send InMails on Fridays or Saturdays. These days are less likely to be checked during the weekend.
- Follow up thoughtfully: You can't send direct follow-ups, but you can interact with the recipient's content on LinkedIn. This keeps you on their mind.
- Leverage analytics: Use LinkedIn's insights to see which InMails work best. This helps you improve your approach.
| Best Practices | Description |
|---|---|
| Personalization | Tailor each InMail to the recipient's interests, background, and goals. |
| Conciseness | Keep subject lines and messages short and to the point. |
| Timing | Avoid sending InMails on Fridays or Saturdays. |
| Follow-up | Engage with the recipient's content to stay top-of-mind. |
| Analytics | Utilize LinkedIn's insights to refine your InMail strategy. |
"The key to successful InMail outreach is understanding your audience and providing genuine value. Tailor your messages, be concise, and time your sends strategically."
Conclusion
LinkedIn InMail is a great way to connect with professionals you might not meet otherwise. It's key to know how it works and use it well in your business strategy at Macro Webber. Make sure your subject lines are short, your messages are personal, and you send them at the right time. Using LinkedIn InMail well means using its special features, keeping an eye on your results, and always improving your approach. With a smart strategy, InMail can greatly help you grow your business at Macro Webber. In short, LinkedIn InMail is a powerful tool for reaching out to professionals you might not meet otherwise. By understanding its benefits and how to use it best, you can make it a key part of your business strategy at Macro Webber. With the right strategy, InMail can be a big help in growing your business and finding new solutions.FAQ
What is LinkedIn InMail?
LinkedIn InMail is a special messaging feature. It lets you talk directly with other professionals on LinkedIn, even if you're not connected yet.
What are the different types of LinkedIn InMail?
LinkedIn InMail comes in three main types. These are Paid InMails, Free InMails, and Sponsored InMails. Paid InMails are part of a monthly credit package for Premium, Sales Navigator, or Recruiter accounts. Free InMails go to LinkedIn members who have turned on the "Open Profile" feature. Sponsored InMails are ads and can't be replied to directly.
What are the advantages of using LinkedIn InMail?
LinkedIn InMail has many benefits. It has higher open and response rates, lets you reach people outside your network, and gives you analytics to see how well your messages are doing.
How do you send an InMail on LinkedIn?
To send an InMail, you need a LinkedIn Premium, Sales Navigator, or Recruiter account. First, go to the profile you want to contact, then click the "Message" button. Finally, write a message that's personal and fits within the limits.
What are some key facts about LinkedIn InMail?
Key facts about LinkedIn InMail are that you can't send follow-up messages. If someone replies, you get your InMail credits back. Also, there are limits on how long your subject line and message can be.
What are best practices for writing effective LinkedIn InMails?
For effective LinkedIn InMails, use short subject lines and keep your messages brief. Make sure to personalize the content. And, try not to send messages on Fridays or Saturdays.
How do LinkedIn InMails differ from other outreach methods on the platform?
LinkedIn InMails beat out other ways of reaching out on LinkedIn. They let you connect with people outside your network, have better open and response rates, and give you credits back if someone replies.
What are some effective LinkedIn InMail template examples?
Here are three great LinkedIn InMail templates to get you started with your outreach:
How much do LinkedIn InMails cost and how do the credits work?
LinkedIn InMail credits come with Premium, Sales Navigator, and Recruiter accounts. The number of credits depends on your subscription level. You can also buy more credits if you need them.
What are some best practices for using LinkedIn InMail effectively?
To make your LinkedIn InMail outreach work well, personalize your messages and keep them short. Avoid sending messages on weekends. And, track how your messages are doing to see what works best.
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