Low Online Engagement & Declining Direct Bookings
Before working with Macro Webber, Ocean Breeze Resort had a Google Business Profile, but it wasn’t helping them attract guests.
❌ Low Visibility: The resort wasn’t appearing in Google Maps searches for key terms like “luxury beachfront hotel in Miami.”
❌ Incomplete Information: Missing amenities, check-in details, and booking links discouraged potential guests.
❌ No Guest Reviews: Without frequent positive reviews, the resort lacked trust and credibility.
❌ Irregular Updates: No posts about special offers, events, or hotel upgrades meant lower engagement.
Despite offering a premium experience, potential guests weren’t finding or choosing Ocean Breeze Resort online.
Macro Webber revamped the resort’s GBP strategy to increase direct bookings and local search visibility.
✅ Optimized Business Profile & Keyword Targeting
- Updated business description with relevant keywords (e.g., “Luxury Beachfront Resort Miami,” “5-Star Oceanfront Hotel”).
- Highlighted key amenities (spa, infinity pool, ocean-view suites).
✅ Guest Review & Reputation Management
- Implemented a guest review strategy, leading to over 200 new 5-star reviews in 6 months.
- Responded to all reviews, enhancing engagement and trust.
✅ Consistent Posts & Special Offers
- Created a content calendar featuring:
📅 Weekly updates on room deals & seasonal discounts
📸 High-quality images of suites, dining, and resort activities
🎉 Event highlights (sunset yoga, beachfront dinners, live music)
✅ Improved Google Business Profile Features
- Added booking links directly on GBP to drive direct reservations.
- Updated FAQs and check-in policies to reduce guest confusion.
- Included 360-degree photos to showcase the resort’s beauty.
✅ Local SEO & Citations
- Listed Ocean Breeze Resort in top travel directories (TripAdvisor, Expedia, Booking.com).
- Ensured NAP consistency (Name, Address, Phone) across all platforms.
Ocean Breeze Resort now ranks at the top of Google Maps & local search, leading to a steady increase in direct bookings.
Macro Webber
At Macro Webber, we don’t just do marketing—we create revenue-driven systems.
🚀 Want similar results for your business? Book a free 30-minute strategy call with us today!
Key Performance Indicators (KPIs) & Revenue Impact
📈 85,000+ Google Search Appearances – More travelers discovering the resort online.
📞 +2,800% Increase in Direct Calls & Inquiries – More guests calling to book stays.
🚀 +2,200% Increase in Website Visits – More visitors clicking through to reserve rooms.
⭐ 200+ New 5-Star Reviews – Strengthened brand trust & credibility.
A Simple GBP Strategy That Drives More Hotel Reservations
By implementing a proven Google Business Profile optimization strategy, Macro Webber helped Ocean Breeze Resort:
- ✅ Increase online visibility for travelers
- ✅ Attract more direct bookings (without relying on OTAs)
- ✅ Engage potential guests with fresh content & offers
- ✅ Build a strong reputation with consistent 5-star reviews
💡 Want to increase your hotel’s bookings? Let’s make it happen. Book a free consultation with Macro Webber today!
