Prime Properties Realty is a well-established luxury and commercial real estate agency serving the Miami area. They specialize in high-end residential properties, commercial spaces, and investment properties.
Despite offering premium listings and having an experienced sales team, they were struggling to generate high-intent leads online.
Their existing Google Ads campaigns were not converting effectively, leading to high ad spend with minimal ROI.
They partnered with Macro Webber to optimize their paid search strategy and attract better-qualified leads while lowering acquisition costs.
The Problem: High Costs, Low Conversions
Even with a steady ad budget, Prime Properties Realty was not seeing results.
🔴 Declining Lead Conversions: Their ad campaigns were bringing in low-quality traffic, leading to fewer appointments and deal closures.
🔴 High Cost Per Lead: Their ads were expensive but inefficient, driving up the cost per conversion.
🔴 Lack of Visual Appeal: Their text-based ads were not capturing attention, making it difficult to stand out in Miami’s competitive real estate market.
🔴 Missed High-Intent Searches: They weren’t targeting the right audience, leading to wasted ad spend on irrelevant clicks.
Prime Properties Realty needed a smarter, more engaging ad strategy to attract serious buyers and investors.
✅ Strategic Keyword Targeting – We shifted their focus to high-intent search terms like:
- “Luxury waterfront homes in Miami”
- “Commercial properties for sale near downtown Miami”
- “Miami investment properties with high ROI”
✅ Google Ads Image Assets – We enhanced their campaigns by adding eye-catching visuals, including:
- 📷 Stunning images of luxury properties (to capture attention)
- 📷 High-quality photos of the sales team (to build trust)
- 📷 3D renderings of commercial spaces (to showcase investment potential)
✅ Geo-Targeted & Retargeting Campaigns – We optimized ads for Miami-based buyers and created retargeting ads for users who had visited the site but didn’t convert.
✅ Landing Page Optimization – We revamped their ad landing pages to be faster, mobile-friendly, and designed for conversions with clear CTAs like “Schedule a Property Tour” and “Get a Free Investment Analysis.”
By implementing a visually compelling, data-driven Google Ads strategy, Macro Webber helped Prime Properties Realty attract the right buyers, lower acquisition costs, and increase deal closures. At Macro Webber, we don’t just do marketing—we create revenue-driven systems.
Macro Webber
🚀 Want similar results for your business? Book a free 30-minute strategy call with us today!
The Results: More Conversions, Lower Costs, and Higher Engagement
📊 Key Metrics (After 3 Months of Optimization):
📈 +140% Increase in Conversions – More high-quality leads booked property consultations.
💰 -55% Reduction in Cost Per Lead – Ad budget efficiency significantly improved.
🚀 +48% CTR Improvement – More users clicked on the ads due to better visuals and targeting.
👥 +12% Increase in Engagement – More people interacted with the landing pages and requested information.
✅ Final Impact: Prime Properties Realty now consistently generates high-intent leads, closes more deals, and dominates the Miami luxury real estate market.
