A website is one of the most powerful instruments for the promotion of any business or corporate activity. A well-designed website can create a positive image and establish contact with customers from all over the world. Today businesses have become global, as well as products and services provided by them, thus ensuring communication and access to customers from different countries and regions. More than 65% of information on the Internet is made up by pictures, while banners represent only 10%.

Website design is a process that a company goes through. The company needs to design their website for various reasons, for some it is for making a smooth communication with the clients and make them understand what the business stands for or it can be just to make sure that visitors feel comfortable with your brand across different devices and if possible maintain their trust in your brand. At the same time, one need to have a gradual understanding of how people prefer to find things online and try to put things in an easier fashion so that both users and developers can work together on a mutual level.

We look at how to identify the importance of website design in a business setting. We see why there should be a website design and its importance to your business needs. It also offers solutions on how to make websites stand out from the rest, while focusing on increasing conversion rates and search engine optimization (SEO).