The importance of Digital Marketing in Tezpur is as important as the importance of Digital Marketing across India. It has a huge impact on different aspects. The significance of digital marketing can be seen from the fact that it helps to reduce cost of advertising per click, generate better ROI and also increase the rate of awareness among target audience. This helps businesses grow their revenues in a more effective manner.

Digital marketing plays a huge role in the development of a city and its growth. Especially, in developing a city like Tezpur, which has not yet been advanced in terms of technology and technology adoption. Digital marketing provides an opportunity to promote Tezpur as an attractive city through various social media platforms like Facebook and Twitter. The main purpose of this study is to find out how digital marketing can be used to attract more people towards Tezpur, which involves determining the importance of digital marketing and its impact on economic development.