Digital marketing is the promotion of a business’s product or service through various digital channels such as websites, mobile applications and social media platforms. It is changing the way people consume products, buy services, engage in commerce and communicate with others. Digital marketing can be seen everywhere; it often takes traditional forms like print advertisements and television commercials and relocates them to online communities or interacts directly with consumers through ecommerce platforms.

As the world moves towards a more digital place, business is not an exception. It has become essential to stay ahead of the competition by introducing new digital marketing strategies and investing in it.