Digital Marketing is a marketing technique that uses digital channels such as the Internet and mobile devices to deliver marketing messages to potential customers in real time. These channels include social media, search engine marketing, display advertising and email marketing.  Digital Marketing is the use of technology to reach customers directly through their various devices where they live, play and work.

Digital Marketing is important to Lataguri because it helps businesses transmit their message on the internet by using apps that can by used by different platforms such as computer, phone, or tablet. It also helps businesses to keep an easy way of advertising their services/products with different types of advertisements such as AdWords, Facebook Ads and Instagram Ads to name a few

Digitization has transformed the way most businesses are run. From improving customer experience to doing business more efficiently, digitization has a huge impact on all aspects of society. In order to stay ahead of these changes, leaders in business need to create a compelling value proposition that will help them attract customers, increase revenues, and retain employees.