Digital Marketing is the most important strategy in Kalimpong. In Digital marketing, people and businesses use of the digital platforms such as mobile, social media, search engines, e-commerce etc. to reach out to their customers with latest technology and interactive campaign which drives high conversion rate.

The digital marketing is the effective online media, social media, chatbots and email it uses to promote products and services to potential customers. It provides convenient access for information about product or service as well as customer service related issues. Such as news, features and updates. Digital marketing offers better customer relationship, constant customer feedback and greater customer engagement by allowing customers to interact with the company through touch points such as websites, mobile apps, social networks, etc

Digitization has made marketing more efficient and effective through the use of the internet, mobile phones and other new technologies. The marketer’s role has also become more interactive, with companies developing and closely monitoring the effectiveness of marketing campaigns through different channels, especially via digital platforms.