Digital marketing is a way of delivering the products and services to the target audience through use of online platforms. With the increasing number of internet users, this form of marketing has become very popular in recent years. A global survey conducted by Google revealed that 79 percent of Americans are using digital platforms for shopping on their smartphones compared with just 37 percent in 2015. It also says that 62 percent of consumers said they used their phones or laptops to research a product before making a purchase, compared with just 39 percent who surveyed back in 2015.

The importance of Digital Marketing in Bongaigaon is that it can be used to create a brand presence and provide a loyal customer base. This happens through the use of digital platforms, including mobile devices and the web. These digital marketing tactics help companies market their products and services to consumers in order to generate more revenue.